The New AAFCS Public Awareness Campaign: #FCS Success

Today’s world is challenging and complex. Americans today face unprecedented obstacles to success in the forms of chronic diseases, mounting financial troubles and issues at home.

While it may feel at times that our shared struggles as a society are insurmountable, we as Family and Consumer Science professionals know better. As the world looks for ways to rise to the unprecedented challenges we have faced in 2020 and tackle the obstacles already standing in the way of so many, we know that a simple solution already exists to foster across the board improvements of many of the issues facing society today: Family and Consumer Sciences.

As you stand at the front lines educating and preparing individuals to succeed we are enacting a robust public awareness campaign to educate on the importance of a strong foundation in FCS, the deep reward in a career in FCS and the great value we can play in providing the tools and know-how to help people live long, healthy and fulfilling lives. That is the mission of FCS and reason behind our #FCSsuccess Campaign.

There are a variety of tools and information on the AAFCS website at You will find fact sheets, Zoom backgrounds, letterheads, and other links available to promote your support of the public awareness campaign!

There could not be a more important time to shed greater light on the value of what we do. With your support, we know we can truly realize the potential of #FCSsuccess.

Washington AFCS is proud to be a participant in #FCS Success!

Our 2021 Affiliate Plan of Action includes increasing affiliate participation in our national programs. Actions will include: 1) Statements of the importance of Affiliate and Individuals participation in national programs, 2) Increasing public awareness of the contributions of FCS programs to our quality of life 3) Establishing the need for qualified FCS educators.

Our actions will be developed with assistance from AAFCS as the FCS Success campaign is developed and initiated. Our objectives include:

  • Demonstrating what we as FCS professionals bring to individuals, families, and communities
  • Assess the current landscape in Washington State
  • Develop key messages
  • Raise our voices to key target audiences
  • Develop messaging for many audiences
  • Active use of the Campaign Toolkit provided by AFCS
  • Reach out to policy makers
  • Activating advocacy by all FCS professionals in Washington State
  • Raise our voices together

Questions?  Contact Nancy Bock, Executive Director at

%d bloggers like this: